On Tuesday I attended the launch event for MWO Philanthropic Advisors. MWO is founded by Michael O’Mahoney who is the former President of Sick Kids Foundation. During his tenure at Sick Kids, he successfully doubled the size of its fundraising revenue. Now through MWO, Micheal aims to help other non-profits maximize its fundraising revenues.
One area of development for MWO is the Fundraising Optimizer:
Questions which the Optimizer will answer include:
- Which fundraising program should our organization invest in to achieve our greatest fundraising results?
- How much should we invest?
- What will be the impact if we divert funds from other fundraising programs?
- What is the best combination of fundraising programs for our organization?