A good example how Warner Brothers has used Real Spaces for the launch of the newest film to the Harry Potter.
The magical world of Harry Potter is starting to blend with the muggle (i.e. non-wizard) world in Toronto thanks to Warner Bros.’ outdoor marketing campaign for its new film Harry Potter and the Half Blood Prince.
A vacant storefront in the city’s busy Queen Street West neighbourhood has been renovated to serve not only as a surface for outdoor advertising, but as a home for a scene from the film.
On the outside, the store is covered in the film’s “Good and Evil” campaign posters, while the inside has been magically transformed into Prof. Dumbledore’s office at Hogwarts, the school Potter attends.
By creating this location, the promoters have developed a place where the tribe can connect with other members as well with the fantasy world of Harry Potter. This in turn deepens the connection with the brand and helps increase customer lifetime value.