Earlier, I blogged about the launch of Metrotwin, and how I did not quite understand the value proposition. To recap, my biggest issues were:
- I am not quite sure who they are targeting. Will the membership base consist of (note: as of their Sept 13th blog post, they were planning on sending 4,000 invites out):
- People who travel the NY-London route frequently?
- Residents of NY/London who don’t fly often but know their restaurants and bars well?
- Business travellers? Tourists?
- What is the connecting thread between the people who will form this community?
- The love of travel?
- The love of good food?
- A sense of adventure to try new things?
- How much better is this site than other sources with the same information?
- Network of friends
- Restaurant guides
- City guides
- Other social networking sites
Well, about 9 months later, I think some of the issues I had raised earlier are affecting Metrotwin. I went on to alexa.com to see the changes in the site’s usage statistics (over 3 month period). The 3 areas of concern for British Airways are:
- Pageviews/User - Down 11%
- Bounce % (ppl who leave after viewing 1 page) - Up 8%
- Time on Site - Down 10%