5 Jun

Good Insights From The Yes We Did Book Launch

Category: Tribal Theory | By: Malcolm

I went to the Yes We Did! An inside look at how social media built the Obama brand book launch yesterday at Rotman.  Rahaf Harfoush did an excellent job chronicling her time working on the Obama campaign and pulled out key insights which the audience could apply to their organization and brands.

One of the things that resonated with me was how she strongly believes in building the right strategy before jumping into social media.  I couldn’t agree more, the strategy needs to come first.

I look forward to reading the book.

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Posted by Malcolm on Friday, June 5th, 2009 at 9:03 am
Filed Under Category: Tribal Theory
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