It has been quite interesting to see the rise of Tribes and Tribal Marketing in the lexicon of marketers over the last 8-9 months. When we started this blog back in August 2008, we were amongst only a few people actively talking about it. Nowadays, Tribal Marketing is becoming a part of the active conversation for many.
Here are the Google Trends results for the search term “tribal marketing” [Click for larger image].
As marketers continue to search for innovative ways to reach their consumers, I predict that more and more people will be looking to Tribal Marketing as a part of the solution.