Previously I blogged about how EA Sports found an innovative way to connect the brand with the tribe. Essentially, if you submitted your name Brad Nessler would record your name. That way if you created a player with your last name you will hear it in the game. According to people working on NCAA Football 10, about 3,000 names were recorded.
Asked how many were submitted, Adam Thompson one of the game developers interacting with the community said:
Not sure, but at the cutoff point it was around 6000. From there I filtered out all the names we already have (like I got 30 people submitting “Smith”), and then filtered out anyone under 18 based on the birthday set for their EA Sports World account (the legal deparment made me do this). The rest of the ones that didn’t get out were the joke submissions, people entering their first name, or people with weird last names that didn’t give phonetic spellings. And no, phonetic spelling doesn’t mean your phone number (yes, 5 people left their phone number in that box).
