9
Apr
Most of our discussions with people revolve around using Tribal Strategy in the realm of Tribal Marketing. However, it is important to know that a Tribal Strategy can go beyond marketing.
Over the past few months I have gone into meetings with the intention to solely discuss our Corporate Development services and just happen to mention our Tribal Strategy practice area. The people I met with immediately were interested in learning more on how tribes can impact their business:
- One person was a CEO of a mid-sized biotech company and believed that private investors and VCs often behave like tribes
- The other was an Executive Director of an industry organization looking at how researchers, scientists and buyers of intellectual property interact as tribes
By developing a tribal strategy both of the above organizations can leverage new ways to pitch to investors or connect people with various but complimentary backgrounds for the greater good.
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