Nissan recently launched its Cube crossover. A vehicle which seems to be targeted to trendy urbanites. One of the key selling points of the vehicle is, as the website states:
Break out in roomy, high-style. Share a loungey interior and smart fuel efficiency with your top four. Life’s never been so flexible. Even parking is a breeze.
The above caption is placed over the following image.
Sounds good! Parallel parking is often the only way to park in many urban settings. Who wouldn’t want a vehicle with a roomy interior that is easy to park. Right?
The problem is with the design of the rear tailgate. Which for some reason opens sideways - like an old station wagon.
Thus, if you were the person with the the grey Nissan Cube on the right of the first picture, you would find it nearly impossible to open the back of the vehicle without banging into the Cube parked behind you.
From my perspective, this is a good example of how a company can try to introduce a product which is supposed to appeal to a tribe, but has been poorly designed to their needs.
March 30th, 2009 at 9:53 am
[...] in our previous post, we highlighted the key problem with not truly understanding and supporting the tribe. No amount [...]