Looking at the three winners from this week’s Idol show, there was one thing that was common among all three - they had a differentiated personal story.
Danny Gokey, Michael Sarver and Alexis Grace each had their own unique story which the audience and voters could connect with. In my opinion the performances of Anoop Desai, Tatiana Nicole Del Toro and Ricky Braddy were on par if not better than Danny or Michael’s (Alexis was in my mind the clear number one).
Each story connected with people differently and made these contestants feel more human than their counterparts.
Danny Gokey, 28 - Lost his wife just 4 weeks prior to the auditions
Michael Sarver, 27 - Works as a roughneck on a Texas oil rig and wants to provide more to his wife and two children
Alexis Grace, 21 - While her fiance is away overseas she takes care of her young daughter
The lesson for organizations is to try and have a believable and compelling story for your company, product or brand…you will be remembered for it.
