Marketers are constantly looking for the magic bullet that gets consumers hooked onto their product or brand. Every so often a company hits the nail on the head. EA Sports has launched a promotion that is probably the purest and simplest way to not only connect with the Tribe but to truly support it.
The NCAA Football development team is asking interested fans to submit their last name to be included in the commentary for NCAA Football 2010. Chosen names will be given to Brad Nessler (play-by-play announcer for ESPN’s College Football as well as the videogame) for him to record. Thus, enabling members of the tribe to create a player model of themselves and hear their name being called out while they play.
Fans can now truly be a part of the product they love.
April 24th, 2009 at 3:06 pm
[...] I blogged about how EA Sports found an innovative way to connect the brand with the tribe. Essentially, if you submitted your name Brad Nessler would record your name. That way if you a [...]