Burger King recently launched its Angry Burger along with a promo website, Angry-Gram.com. The front page of the site states:
An Angry-Gram is the perfect way to let someone know they annoy the hell outta you. Tell us who they are and what they do that drives you up the wall. We’ll send over a screaming Angry WHOPPER® Sandwich that’ll really let them have it. Angry-Grams are intended to be humorous and should not be used with an intent to harass.
Interestingly, the UK version has a different wording and doesn’t have the last line talking about not intending to harass.
As you move on to send one, you are presented with this template:
Dear ___________.
I’ve had it up to here with you.
Your_____________ does my head in.
And I’m so fed up with your ______________.
How about when you ____________? What a loser.
I wish you’d crawl back under your rock and never come out.
Yours angrily,
___________________
Is it just me, or can anyone else see a 20/20 Special on how one of these Angry-Grams caused someone to go too far. Or Burger King getting sued for enabling cyber-bullying.
Don’t get me wrong, I do like clever marketing and have a good sense of humor. That’s why I think Burger King’s Whopper Sacrifice Facebook app(where users kick off 10 friends from their Facebook Friends list and get a free Whopper) is a great promotion. However, the Angry-Gram goes too far in my opinion.
February 21st, 2009 at 11:48 am
What I found so interesting is that I couldn’t actually send an angry-gram: “Andrea” was not in the list of possible names. “Andrew”, “Andy” and “Andres” are.
There are many more names now than when I first looked, but initially I don’t think I saw ANY female names. How’s that for targeting a specific demographic?