As I blogged earlier, it is a good idea to seek opportunities to combine tribes. Another example I came across is the partnership between H-D and the Milwaukee Brewers.
A big part of the renovation of Miller Park is the addition of a Harley-Davidson Deck.
The focal point of the deal is construction of the Harley-Davidson Deck, to be located beyond left-centerfield. Slated to open prior to the 2009 season, the deck will seat up to 42 people and feature actual Harley motorcycles built into the structure.
A new entry gate-called “Gate H-D” and a motorcycle-exclusive parking lot are two other amenities included in the deal.
The partnership goes beyond branding assets and includes ticketing opportunities.
The two Milwaukee mainstays also have a joint ticket plan in the works. Under the proposed plan, they will team up to offer ticket packages that include game tickets and admission to Harley’s new museum.
Members of the Harley Owners Group will receive discounted tickets to the Harley Deck. The deck will be used for both groups and individuals, depending on the game date. H.O.G members will also be able to use Gate H-D and the parking lot.
This is one of the best examples I have seen of two organizations looking at their tribes and determining how to support them in their passions. The real win-win will be when a member of the Harley tribe and a die-hard fan of the Brewers sees the results.
Harley owner and Milwaukee resident Michael Reynolds is enthusiastic about the merger.
“Being a Brewers fan, I’m happy to see the two interact,” Reynolds said. “I go to Miller (Park) a few times a year.”
“I think it’ll be successful,” he said. “Those are two huge attractions. It’ll be fun to see what they do with this.”
There will be nothing better for Michael than riding his Harley to the Brewers game, parking in a designated lot and enjoying the game from the Harley Deck - at a discounted price of course.
