19
Nov
I came across this great ad by Nike on Indian cricket as part of their national campaign. Launched in early 2007, this is a perfect example of how a tribal approach enabled Nike to really understand what it means to be a cricket fan in India - you play hard , you play to win and you play wherever you can - after all that’s just good cricket!
The ad was done by JWT India . You can read more about the ad and the results on the Coffee and Donuts blog.
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