30
Oct
As usual, our issue of Marketing magazine came stuffed with inserts and goodies. One insert that caught us by surprise was the premier issue of Vita magazine. What was surprising was that this magazine was targeted to a completely different demographic. Vita is targeted to:
- Women
- 40 years +
- Francophones
By getting all 3 parameters wrong, leads me to wonder if:
- There is a bug in Marketing magazine’s database which caused them to send Vita to the wrong segment OR
- Marketing magazine used a shotgun approach and put Vita in with every magazine shipped
Either way, it should be something that is addressed.
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