As I was browsing through my Facebook account, I couldn’t help but notice an ad for a new social networking site specifically for hunters, HuntRush
Lifefitter brings HuntRush.com and HookTight.com to the hunting and fishing community.
Columbia, SC based Lifefitter Network, a project of technology incubator LoudDoor Labs, announced the beta release of its latest social networks HuntRush.com and HookTight.com for hunters and fishermen.
“There are few things I enjoy more than hunting and fishing”, said co-founder Jeff French. “The outdoors community is overlooked by web 2.0 firms, but it’s a market we are proud to serve, and I look forward to being an active member on each of these sites.”
One of the main purposes of hunting and fishing is to bond with others that share their passion. Thus, hunters and fishers already form strong tribes. It is surprising then that Jeff states that the outdoors community is under served by web 2.0 firms. If true, it leaves a big opening for Lifefitter and other organizations to tap into this community.
Success will occur if Lifefitter can create an online experience that captures the essence of being with their fellow hunter.
