30
Sep
These are certainly interesting times in the global markets. Of course, as in any downturn in the economy there will be a plethora of good buying opportunities that will only be revealed 2-4 years from now after a new breed of of stocks will hit record highs.
But I also think that this is a perfect time to look at the performance of organizations that do have strong tribes associated with them.
- Will Apple and Harley-Davidson beat out their competitor in terms of maintaining sales?
- Will the Green Bay Packers and the Toronto Maple Leafs be able to continue with near sell-outs every game?
- Which non-profit organizations will be able to maintain and even increase their donor base and average donation per person?
My hypothesis is that those organizations that continue to invest the resources to support the tribes will be outperform those that do not.
It is never too late to develop a Tribal Strategy for your organization.
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