Earlier in September I blogged about the decrease in viewers for the second episode of 90210. There I gave 3 possible explanations:
- The first episode was hyped up and brought in casual viewers along with the die-hards
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If this is the case, then we might see the ratings hold steady over the next few weeks
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The show’s formula does not connect with its viewers (i.e. characters, story lines, etc)
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If this is the case, then we might see the ratings continue to slide
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The new show does not connect with the die-hard tribe of the original series
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This may mean that the show will lose its previous fans but have an opportunity to create a new tribe
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Now it seems, the ratings have shown a slight increase both in the US and Canada for the third episode.
The new 90210 launched on Sept. 2 with a two-hour episode that registered 4.9 million U.S. viewers. The second week saw that audience drop roughly by half; last week, 90210 drew 3.3 million viewers.
In this country, where the series airs on Global, the pilot garnered an impressive 1.3 million Canadian viewers; the second broadcast plunged to 664,000, while last week’s show rebounded slightly to 790,000.
Although it is too early to know what is happening, it looks like either the newer generation tribe may be sticking around and bringing in their friends or it may just be a blip. It would be great to see what the numbers look like 4-5 episodes from now.
