5
Sep
P&G’s Olay is launching an online pilot site called The Salon which will form a community of women who like to talk about beauty. Furthermore, members get the opportunity to receive samples and get the chance to try new P&G Beauty products.
Currently, P&G seems to be sending invites for the pilot project to their Club Olay e-newsletter readers. By building this site, the Olay brand is using various tribal elements to connect their consumers with the brand and each other through the discussion forum.
If this pilot project goes well, then it is advisable that Olay builds an overall Tribal Strategy which not only leverages multiple media but also encompasses other aspects of the business.
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