Popcuts.com is an online music store which sells songs for 99 cents a piece. What sets Popcuts apart from its competitors is that they give a portion of the song’s sales to consumers who already downloaded the song.
Berkeley, Calif.-based Popcuts, which publicly launched its website in early August, charges users 99 cents a song. Thereafter, whenever someone else buys the same song, those who have already bought it get paid in credit that can be redeemed for more Popcuts music. The earlier you buy a song, the larger your cut of future sales.
And while credit is currently the only payment option, the site’s founders hope to eventually pay users in cash, too.
I think this is a very interesting approach. Although there is nothing new to having new bands grow in popularity through viral marketing campaigns and community sites, Popcuts.com is giving music lovers the added incentive to promote their favourite band. The site even has a listing of the top trendsetters - those who are one of the first to download a popular song; thus, acknowledging potential tribal leaders.
Popcuts.com seems to have a model which will enable the growth of a potentially valuable consumer tribe.
September 16th, 2008 at 11:11 am
[...] Best Buy may throw in 10 free downloads on Napster? In a previous post we talked about how Popcuts.comuses a unique hook to get people to sign up with them and focused on building up tribes around [...]