26
Aug
This is a good question. Many people associate Tribal Strategies with brands and products that are the underdogs. An example of this is the battle between PC vs. Mac.
However, it is possible for very large companies with category leading brands to form a very successful following. Microsoft’s Flight Simulator (currently in its 10th edition) is a good example. Despite being the number one flight simulation product available for personal computers, it has managed to build and maintain a very successful tribe:
- There are dozens of community websites across the globe
- Members develop airplanes, airports, cities, missions etc. and make them available for other community members to freely download
- Microsoft’s Shared Skies enables members to fly around in a virtual globe as pilots or even direct other members as air traffic control
Check out some of the above links, you will be surprised at the depth of the community.
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