I came across this article written in the Chicago Tribune which highlights some interesting stats about the Harley Owners Group (HOG):

  • Members:  1,000,000+
  • Chapters:  1,400
  • Countries:  135

One could argue that there are 1,400 separate tribes (one in each chapter).  But keep in mind, the ‘boundaries’ of a tribe are only set based on the definitions we put around the tribe.  In this case, we know that all 1,000,000+ members are connected with their shared passion for H-D.

Regardless, the strength of the tribe is quite amazing.  Approximately 10% (or 100,000 members) are expected to show up at the celebration which will be held later this week.

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Posted by Malcolm on Monday, August 25th, 2008 at 10:27 am
Filed Under Category: Consumer Goods
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