20
Aug
Harley-Davidson is celebrating its 105th anniversary by organizing a large ride called The Ride Home. The ride is actually a series smaller rides with105 starting points across the US. Riders will choose one of 25 routes which will all lead to Milwaukee for their grand celebration which will include concerts by Bruce Springsteen and Foo Fighters.
Harley-Davidson is one organization that has truly adopted Tribal Strategy in their business. The President of Harley-Davidson Jim McCasslin will be joining a group on the ride. However, he is not joining the riders as the President of H-D, but as a member of the tribe.
Key Lessons:
- Hang out with your organization’s tribes - but interact with them as one of them, not as a marketer.
- Listen to them and converse with them - don’t talk to them
1
August 25th, 2008 at 10:27 am
[...] the tribe is quite amazing. Approximately 10% (or 100,000 members) are expected to show up at the celebration which will be held later this [...]