18
Aug
A few people have asked what it means to have a Tribal Strategy. In my opinion, a Tribal Strategy is a decision to align various aspects of your brand/organization around tribes. This includes aspects such as HR, planning, R&D, etc.
On the other hand, many organizations incorporate bits and pieces of a Tribal Strategy, i.e. Tribal Elements. They may have an on-line community, participate in event marketing or advertise through social media.
I will try to bring some examples of both to this blog.
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August 19th, 2008 at 10:22 am
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