A recent article posted on CRM News, highlights the importance for non-profits to not only adopt old CRM techniques, but also to embrace new media such as peer-to-peer and social networking tools. A shift, Sarah Hoddinott - the article’s author, dubbed Fundraising 2.0.
Although I agree with her premise, I do think it is important that non-profits take one step back and understand how everything fits together across different fundraising activities and media. More importantly, the entire organization needs to be able to perform at a high level given the changes in the marketplace for donor dollars. This means, functions such as planning & budgeting, IT and HR need to be strategically aligned.
One of Accelteon’s goals is to help non-profit organizations, especially those that rely heavily on donors to succeed using our Tribal Approach. We look forward to bringing you more insights on this topic.
Have a good weekend!
