TribalWorks

A few readers of our last newsletter on Tribal Marketing asked how we positioned the various brands in Figure 1. 

Using our process and based on our individual view points, we placed the above brands in their appropriate location. 

A similar process with a different group of people would probably yield different results.  For example, although most people’s interactions with Canada Post are purely utilitarian, there are a few who would have an emotional connection or even self-identify themselves with the brand.  I do not mean people who work for the company, but rather avid stamp collectors who would like to interact with Canada Post and each other regarding their product of interest.